PACKAGING
With 12 years of experience in the field of fashion and fragrance packaging design, Lutz Hermann has scored with a sporty and tactile look for LACOSTE Style in Play.
Inspired by the LACOSTE brand's unique sporting heritage, the packaging design communicates movement and energy in a modern interpretation of a classic sporting shape. The vibrant red of the base radiates energy and magnetism. This energy animates the bottle and the fragrance within.