The Packaging
Packaged in a pure glass bottle that uses curves, not lines, this reflects the fluidity of the modern world: structure is out; freedom is in. It was created by cutting edge French design agency Qu’On Se Le Dise, who created the bottle almost as a frame for the Lacoste crocodile: the heart of the brand. No words, no unnecessary details – just the icon of Lacoste in a beautiful glass showcase.
Bold, true green: the colour of the crocodile, the core colour for Lacoste sportswear. The box also displays brushed silver to create a link between the box and the bottle, showing how quality runs through Lacoste from first appearances to lasting use.