THE ADVERTISING
To advertise Lacoste Essential, it was important to produce a campaign that both reflected the relaxed, easy, playful spirit of Lacoste while bringing to life the concept of freedom as embodied in Lacoste Essential. It couldn't be too stylised or too showy, but needed to reflect the authenticity of the brand and its philosophy whilst communicating a 'twinkle in the eye' which is at the heart of Lacoste.